In today’s digital driven world, it is important that your business has an online presence. This is especially important if you are looking to expend and enter new markets. What today’s customers want is easy and instant access to products and services. The right shopping cart software can help you build and customize a website for your business and host an online store. Shopping carts also accept payments through a variety of gateways your company’s website, making it much easier for both you and your customer.